Procter & Gamble is a multinational consumer goods company that offers a wide range of products across different categories. Many products that the company sells are considered consumer staples such as beauty and grooming products, household care products, and over-the-counter medications including big-name brands like Crest, Oral B, and Vicks.
In a global slowdown, some investors will look to consumer staple companies as having the potential to weather an economic downturn. The thinking is that consumers are still expected to prioritise buying consumer staples even in tougher economic times.
The seasonals for Procter & Gamble are noteworthy. Over the last 15 years, the company’s share price has gained 78.57% of the time between August 10 and September 19 with an average return of 1.87%. The company’s share price has not gained every time during this period, with falls in 2013, 2015, and 2022. Will Procter & Gamble’s share prices rise again this year?
Major Trade Risks: Previous seasonal patterns do not necessarily repeat themselves each year and unexpected stock news for Procter & Gamble could send share prices lower.
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