Apple has fallen around 20% from its highs, and earnings are due out on Thursday.

Apple has a few tricks, it is trying right now to grab consumers’ attention. Apple is working on a cheaper mixed reality headset and introduced the new HomePod with ‘breakthrough sound and intelligence’. The thinking behind this is that Apple is trying to expand its smart-home lineup taking on Amazon and Google according to Bloomberg. Apple has also finally got the new MacBook Pro announcement out around the middle of January with the new M2 Pro and M2 Max.

Does this mean that Apple shares are worth buying for the long haul?

Over the last 25 years, Apple shares have gained 19 times between January 28 and February 15. The average return has been 3.47% and the maximum gain was nearly 20% in 2005. So, could this earnings release on Thursday be a good time to buy into Apple or will earnings disappoint?

Major Trade Risks: The major trade risk here is that Apple’s earnings disappoint as well as the worries over the Fed having a ‘hard’ landing.

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